"It's In The Blood!" Collaboration
The Story
We are all dying to see you at this year's Hard Rock Hell 18 Vampire's Ball on the 8th November and as such wanted to create something ghoulishly special to celebrate the event. So we got together with leading international luxury guitar brand PRS Guitars and renowned fashion artist Rob Draper who has worked with the likes of Nike and Levi's to create a truly phenomenal, ONE OF IT'S KIND IN THE WORLD!, customised Hard Rock Hell 18 PRS guitar which we are giving away to one lucky winner. Tying in with the vampiric theme of the event and the fact that for all of us involved in the collaboration, music is very a much a passion that is in the blood, we are pleased to introduce the HRH18 "It's In The Blood" Rob Draper custom PRS guitar....
The Guitar
With this guitar we wanted to create something really special so that whoever wins it will be able to enjoy and appreciate a great looking, feeling, playing and sounding instrument. A truly versatile workhorse that is perfect for whatever guitar level you are at from beginners to professionals and with the ability to cover all sonic bases you might want regardless of the style of music that you are looking for. Having had the immense pleasure of spending a wonderful day with the font of music knowledge that is, US PRS Artist Liaison Manager, Winn at the Los Angeles artist showroom in the summer while attending the LA Sync Mission and having tried many guitars and discussed things further with Jez, Piers and the fantastic team in the UK regarding various options, we settled on the PRS SE CE 24 for it's great all round quality, sound and functionality and the blood red colour base option which provided an ideal canvas for Rob's amazing artwork design.
From a technical standpoint, the PRS SE CE 24 model pairs the traditional PRS Custom 24 combination of a maple top, mahogany back, and rosewood fretboard with a bolt-on maple neck. The added snap and response of bolt-on construction has been an essential part of guitar history from the beginning, and the CE’s voice and appointments carry that tradition forward with PRS’s unique spin on a classic. The 85/15 “S” pickups provide extended high and low end with clarity and balance, while the push/pull tone control adds the versatility of coil taps. The PRS SE CE 24 delivers tone, playability, and classic PRS looks that players of all styles can rock. To hear a demonstration of this guitar please see the product video below and for full details on this guitar including specifications, pick up selection options please visit https://uk.prsguitars.com/electrics/model/se_ce_24_2024
THIS COMPETITION IS NOW CLOSED. Thank you to everyone who took part. The winner will be notified directly by 6pm (GMT) today, Thursday 6th November, that they have won and the public announcement made following our Saturday performance at Hard Rock Hell 18!
Competition Instructions
1. Register your details in the form below so that we can update you if you have won the guitar and to subscribe to our mailing list. By entering this competition you agree that your details can also be shared with our collaborative partners PRS Guitars, Rob Draper and Hard Rock Hell.
2. Go to our Instagram page: https://www.instagram.com/whiteheatuk/
3. Follow the Instagram page.
4. Add the comment It's In My Blood! to our WIN A ONE OF A KIND IN THE WORLD GUITAR! video post.
5. All comments provided will be reviewed and the winner chosen on Thursday 6th November and announced publicly at Hard Rock Hell 18 on Saturday 8th November following our stage set.
Terms and Conditions
Competition launches at 12.00 Midday (GMT) on the 31st October 2025 (Halloween) and runs until 12 Midnight (GMT) on the 5th November 2025 (Bonfire Night).
There is only one prize of a single guitar and the winner will be chosen and notified on the 6th November 2025. No alternate prize in any other form will be provided to the winner.
The competition is open only to UK Residents currently in the UK and will be presented to the winner at Hard Rock Hell 2025 on Saturday 8th November 2025 where two complimentary tickets for Saturday's event will have also been provided to the winner as part of the prize. Entrants must be available to attend this event on the Saturday in order to be able to receive the prize and by entering this competition you are confirming that you are able to do this. If you are unable to attend this event you will be unable to be awarded the prize and an alternate winner will be chosen.
Competition entries submitted after 12.00 Midnight on the 5th November will not be counted.
Hard Rock Hell
Running for over 17 years, Hard Rock Hell is Europes largest residential festival with HRH 18 going to a new level where you will ultimately discover some incredible music as well as one of the nicest communities on the planet. Hard Rock Hell also runs a leading UK Rock Music Radio Station - Hard Rock Hell Radio. Listen out there for our songs such as What Is Mine. For further information visit: https://hardrockhell.com/
PRS Guitars
Formed in Maryland, USA in 1976, PRS Guitars are one of the world's leading guitar companies, renowned for their innovative approach and the exceptional build, sound and aesthetic quality of their guitars. For further information on PRS Guitars visit: https://uk.prsguitars.com/about
Rob Draper
Highly respected artist, Rob Draper with unique lettering style has worked with a host of well known global brands including Nike, Levi's, the Golden Globes and Rayban. For further information on Rob and his amazing artwork visit: https://www.robdraper.co.uk/